Le moteur de recherche
des thèses françaises
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Les valeurs narratives et associatives des marques de luxe au service de leur positionnement stratégique et commercial
FR
| Auteur / Autrice : | Emmanuel Roure |
| Direction : | Marc Filser |
| Type : | Projet de thèse |
| Discipline(s) : | Sciences de gestion |
| Date : | Inscription en doctorat le 16/11/2016 |
| Etablissement(s) : | Bourgogne Franche-Comté |
| Ecole(s) doctorale(s) : | Droit, Gestion, sciences Economiques et Politiques (DGEP) |
| Partenaire(s) de recherche : | Equipe de recherche : CREGO - EA 7317 - Centre de recherche en gestion des organisations |
| établissement de préparation : Université de Bourgogne (1970-....) |