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L'assortiment promotionnel dans le commerce de détail : prise en compte des associations d'achat et impact sur l'utilité promotionnelle
FR |
EN
| Auteur / Autrice : | Adilson Borges |
| Direction : | Gérard Cliquet, André Fady |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 2003 |
| Etablissement(s) : | Rennes 1 |
Mots clés
FR