La communication de proximité, substrat de l'artisanat contemporain
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Auteur / Autrice : | Rolande Philoux |
Direction : | Charles Guillebeau |
Type : | Thèse de doctorat |
Discipline(s) : | Sciences de l'information et de la communication |
Date : | Soutenance en 1994 |
Etablissement(s) : | Paris 4 |
Mots clés
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Mots clés contrôlés
Résumé
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In view of the apparent effacement of the handicraft economic part, the perennial substratum of its sociocultural function, that is to say the proximity communication, defines its new vocation. Consequently, regarding the handicraft sector, there is future only in the relational service brought to the national organisation. Because, as the evolution of the contemporary society is accompanied by an environmental emptiness the handicraft is able to fill up, it is this need of proximity communication the handicraft sector should satisfy. As a matter of fact, the extra satisfaction thus offered to the public makes the real added value of the handicraft, the one which creates for the market the real value of the handicraft sector.