La couleur, variable d'action marketing

by Mathieu Kacha

Doctoral thesis in Sciences de gestion

Under the supervision of Jean-Claude Gilardi.

defended on 30-11-2009

in Nancy 2 , under the authority of SJPEG - Ecole Doctorale Sciences Juridiques, Politique, Economiques et de Gestion , in a partnership with CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - EA 3942 (laboratoire) .

Thesis committee President: Claire Opsomer.

Thesis committee members: Christian Derbaix, Marc Filser, Jean-Luc Herrmann, Björn Walliser.


  • Abstract

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