Marketing bancaire : une nouvelle approche du marche des jeunes pme innovantes

by NATHALIE AUDIGIER

Doctoral thesis in Sciences de gestion

Under the supervision of Yves Négro.

defended on 1995

in Clermont-Ferrand 1 .

  • Alternative Title

    Bank marketing : a new approach of the determination of supplier's satisfaction


  • Abstract

    Bank marketing : a new approach of the determination of supplier's satisfaction. This thesis introduces a ideal type used to determine the level of satisfaction of a consumer of services. This type identifies the criteria guiding the choice of services suppliers (bank) and the factors helping build the client's global satisfaction (smc's), wich is assesed after the service has been delivered.

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  • Abstract

    Cette these presente un modele conceptuel de determination de la satisfaction d'un consommateur de services. Ce modele identifie les criteres de choix d'un prestatiare de services (banque) et les facteurs explicatifs de la satisfaction du client (pme), celle-ci etant mesurer apres la delivrance du service.

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Version is available as a paper

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