TY  - THES
DP  - http://www.theses.fr/2018AIXM0436
TI  - Branded longevity's effect on processing fluency : the moderating effect of product involvement and congruence
AU  - Moussa, Anthony
A3  - Barnier, Virginie de
PY  - 2018
N1  - Thèse de doctorat Sciences de Gestion Aix-Marseille 2018
N1  - 2018AIXM0436
ER  -