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Extension verticale de gamme vers le bas : impact sur l'attitude envers la marque et la relation marque-consommateur
FR |
EN
| Auteur / Autrice : | Fanny Magnoni |
| Direction : | Elyette Roux |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 2009 |
| Etablissement(s) : | Aix-Marseille 3 |
Mots clés
FR