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Extension de marque et catégories cognitives : contribution expérimentale à l'évaluation de l'extension de marque
FR
| Auteur / Autrice : | Richard Ladwein |
| Direction : | Francis Salerno |
| Type : | Thèse de doctorat |
| Discipline(s) : | Sciences de gestion |
| Date : | Soutenance en 1993 |
| Etablissement(s) : | Lille 1 |
Mots clés
FR